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<channel>
	<title>Tartan Project - Web Design Company</title>
	<link>http://www.tartanproject.com</link>
	<description>Tartan Project - Web Design Company</description>
	<pubDate>Wed, 26 Mar 2008 12:14:34 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Be visible in search engines</title>
		<link>http://www.tartanproject.com/be-visible-in-search-engines.html</link>
		<comments>http://www.tartanproject.com/be-visible-in-search-engines.html#comments</comments>
		<pubDate>Sun, 24 Feb 2008 12:48:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/be-visible-in-search-engines.html</guid>
		<description><![CDATA[How to bring traffic to your website




To successfully promote your business a website needs to be visible in search engines. Research shows that most traffic is generated via search engines, such as google, yahoo, aol. Also, people while looking for information in this way would access only those websites listed at the top of result [...]]]></description>
			<content:encoded><![CDATA[<h2>How to bring traffic to your website</h2>
<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/longhorline.gif" alt="Web sites design and development company, Scotland" />
<br />
<p class="column280 le">
<br />
<strong>To successfully promote your business a website needs to be visible in search engines.</strong> Research shows that most traffic is generated via search engines, such as google, yahoo, aol. Also, people while looking for information in this way would access only those websites listed at the top of result pages. So - if you appear lower in the index than your competition, you reach only a limited audience and stand to lose potential customers. So - be visible, it pays off.
<br /><br />

<strong>Increased online exposure can be achieved through SEO - search engines optimisation, positioning, or paid advertisements.</strong>

<br /><br />
The aim of <strong>search engine optimisation</strong> is to bring more traffic to your website, especially organic traffic - the most desired one.
Organic traffic is the most valuable not only because it does not incur any costs to you but also because those results mirror how important your website appears in comparison with others of the same subject. Your position depends on the value of the presented content but also on how the website is built. 


<br /><br />
</p>

<p class="column280 le">
<br />
<strong>All our websites are optimised to achieve the highest positions in any search engine index.</strong> We create them with regards to the web standards and we monitor how the search engines change their indexing strategy.
<br /><br />

If the website is correctly optimised but still underperforms in the face of the competition we offer <strong>positioning services</strong>. By link-building techniques and submitting your website to catalogues and presell pages, we can radically improve the status and physical standing of your website in search engines.
 
<br /><br />
 
<strong>Paid advertisements</strong> can be the only way to start appearing on the first page of Google or Yahoo if your website is new, or desired phrase is very competitive. We manage Pay Per Click campaigns, such as Google AdWords, where you effectively pay only for people who actually access your website.

<br /><br />

<strong>Contact us for more details, free quotes and let us help your business grow by attracting more people to visit your website. </strong>

</p>

]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/be-visible-in-search-engines.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>What kind of a website do you need</title>
		<link>http://www.tartanproject.com/what-kind-of-a-website-do-you-need.html</link>
		<comments>http://www.tartanproject.com/what-kind-of-a-website-do-you-need.html#comments</comments>
		<pubDate>Mon, 28 Jan 2008 23:31:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/what-kind-of-a-website-do-you-need.html</guid>
		<description><![CDATA[Let&#8217;s decide what kind of a website would benefit you most




Websites come in many shapes and sizes. They can range from simple static pages, to complex database driven systems with online administration panels and many possible features. There are numerous advantages and disadvantages of both solutions, and many in-between forms possible. We will help you [...]]]></description>
			<content:encoded><![CDATA[<h2>Let&#8217;s decide what kind of a website would <br />benefit you most</h2>
<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/longhorline.gif" alt="Web sites design and development company, Scotland" />
<br />
<p>
<br />
<strong>Websites come in many shapes and sizes. They can range from simple static pages, to complex database driven systems with online administration panels and many possible features. There are numerous advantages and disadvantages of both solutions, and many in-between forms possible. We will help you decide what kind would be the most beneficial for you. It all depends on the nature of your business or project.</strong>
<br /><br />
<p class="column280 le">
<br />
<strong>A static web page</strong> is favourable in one particular case - when its content is not required to change often. It is a fast and reliable solution because of its simplicity. It comes with a price, however, quite literally. Every subsequent alteration to an established site incurs additional cost. So, though keeping it static would initially cost less, every development or update would bring with it a charge.
<br />
<br />
<strong>A dynamic website</strong> would be the ideal option if you need to apply changes on a regular basis, or if you require additional features. First, ask yourself - why hire a specialist to add or correct even the smallest details on your website if you could have a content management system (CMS) which enabled you to essentially do everything on your own. Simply logging in to your administration panel would allow you to edit existing content or add new items. Take the full advantage of this flexible and powerful tool. Be constantly in touch with your customers and able to inform them instantly of any changes within your company or project. Training takes up to only 2 hours, and is always included in the price of the system.
</p>

<p class="column280 le">
<br />
In addition to having full control over the content of your website, you can apply a multitude of intuitive and useful features. You could instantly start selling your products or services online through an <strong>e-commerce solution</strong>. Thanks to the calendar of events you could improve internal communication within the company or project’s participants. If you require any community building tools - such as forums, restricted areas with password protection, these need only be requested at the development stage. A picture says more than a thousand words - have an online gallery to leave an impression on your customers, and build it up on your own, at any time.
<br /><br />
All of these features are easily applied on top of the content management system and some even to a static website as well. Just check it with us. 
<br /><br />
As we develop and gain more experience we extend our range of products and services. In case you are looking for application, or feature not listed here, let us know -  it could be created especially for you.

</p>

]]></content:encoded>
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		</item>
		<item>
		<title>Project - Produce - Promote</title>
		<link>http://www.tartanproject.com/project-produce-promote-how-do-we-work.html</link>
		<comments>http://www.tartanproject.com/project-produce-promote-how-do-we-work.html#comments</comments>
		<pubDate>Sun, 27 Jan 2008 21:43:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/project-produce-promote-how-do-we-work.html</guid>
		<description><![CDATA[How do we work




There are three stages almost every website has to go through. The first is planning. The second production, and third promotion. Website developmet demands such a holistic approach.




Projecting is the most important stage. We need to identify your needs concerning a website and formulate an appropriate solution. We ascertain what would best [...]]]></description>
			<content:encoded><![CDATA[<h2>How do we work</h2>
<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/longhorline.gif" alt="Web sites design and development company, Scotland" />
<br />
<p>
<br />
<strong>There are three stages almost every website has to go through. The first is planning. The second production, and third promotion. Website developmet demands such a holistic approach.</strong>
</p>

<p class="column280 le">
<br /><br />
<strong>Projecting is the most important stage.</strong> We need to identify your needs concerning a website and formulate an appropriate solution. We ascertain what would best address your requirements and offer considered advice with reference to our extensive experience. We ask what is the nature of your business and the intended market audience. Through this analysis and with close collaboration with you, we decide the nature of the design which would best promote your business and consult with you at each stage of the project&#8217;s development, to present our step-by-step strategy, for your approval. This initial stage is complete when you have selected the layout and provided us with the information which will comprise the content to appear on your website.
<br /><br />


<strong>Next stage is design and development.</strong> After creating a project of the layout we will ask you to sign a contract with us confirming all the terms and conditions agreed previously. Then we can coontinue with developing the website according to the project created in the first stage. If you require a hosting service or a domain name we arrange everything for you. We cooperate only with the best hosting providers and domain registering companies to guarantee speed and reliablity.

</p>

<p class="column280 le">
<br /><br />

<strong>The last stage is the promotion of your website.</strong> Good news. This was largely already completed during the previous stage due to <strong>range of free services we provide with every project we complete.</strong> All our websites are optimized to achieve high positions in Google, Yahoo, MSN, and other search engines. All of these apply Google Analytics - a statistical system simplifying the analysis of traffic on your website. They also comply with the newest web standards recommended by W3C - a corporation established to develop web standards. That already places your website well ahead of old, non-optimised examples. Usually if you possess a website and report to a company specializing in search engine positioning they recommend rebuilding and optimising your site. All of our projects are conducted in a way that precludes the necessity for this service - your website is good to go and earn you money.

<br /><br />

<strong>Additionally</strong> we can offer positioning services - link-building, search engines and catalogues submission, linking from pages with an already high position in search engines. We also specialize in managing Pay Per Click contextual advertising campaigns. With them you only pay for actual traffic on your website and attract customers looking for specific information on the internet. 


<br /><br />
</p>

]]></content:encoded>
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		</item>
		<item>
		<title>Do I need a website?</title>
		<link>http://www.tartanproject.com/do-i-need-a-website.html</link>
		<comments>http://www.tartanproject.com/do-i-need-a-website.html#comments</comments>
		<pubDate>Sat, 26 Jan 2008 23:39:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/do-i-need-a-website-to-help-you-decide-what-are-your-internet-needs.html</guid>
		<description><![CDATA[To help you decide whether you need a website



If you are browsing our website it is more than likely that you indeed need one for yourself, or your company. It is worth taking a moment, though, to consider your precise needs concerning the internet. It may only benefit you if you know what kind of [...]]]></description>
			<content:encoded><![CDATA[<h2>To help you decide whether you need a website</h2>
<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/longhorline.gif" alt="Web sites design and development company, Scotland" />
<br />
<p>
<strong>If you are browsing our website it is more than likely that you indeed need one for yourself, or your company. It is worth taking a moment, though, to consider your precise needs concerning the internet. It may only benefit you if you know what kind of website and additional services you require, and if you are fully aware of the possibilities in this domain.</strong>
</p>
<div class="column280 le">
<p>

<br /><br />
First of all, if the answer is ‘YES’ to at least one of the following questions you may need a website:
<br /> 
</p>

<ul>
   <li> Do you own a company or are you self-employed?</li>
    <li>Do you have a project or professional activity (a company, charity organization, a foundation, a community, etc.) you need to promote?</li>
    <li>Are you planning to start a company or an organization and need to achieve as much exposure as possible?</li>
    <li>Do you advertise your business or project in the traditional media?</li>
</ul>

<p>
If you are in any of these situations you may want to consider having a website. If you don’t you may be losing potential business or opportunities.

<br /><br />
</p>


<p>
If you are a company owner, director or a self-employed specialist you may find that it is easier and cheaper to advertise yourself online. Possessing a website enables a company or interest of any size to reach bilions of people. Your business is just one click away, ready and available for everyone to browse through. It is also vastly cheaper in comparison to advertisement via traditional media such as newspapers or television. Also - the internet market grows much faster than any other.
<br /><br />
</p>


</div>


<div class="column280 le">
<br /><br />
<p>
If you have a project or activity (charity organization, a foundation, a community, etc.) and you need to promote it - a web page is exactly what you need. You can communicate with ease the nature of your activity. You can inspire investment at the corporate or retail level or garner funding and cooperation.
<br /><br />
If you are planning on starting a company you may want to consider having a website even before any actual opening, for pre-release promotion. Appearing on the search engines takes time, so try to do it as soon as you have completed a business plan. Also, if budget restrictions are a consideration, as is understandably common for new businesses, a website is always cheaper than newspaper or television advertising. Contextual advertising reaches the precise, defined and targeted group of customers searching for your product or service, with ease and not expense.

<br /><br />
If you currently advertise in traditional media you my wish to consider complementing it with online promotion. There are a vast array of benefits it can bring to your business. 
</p>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/do-i-need-a-website.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Beatles</title>
		<link>http://www.tartanproject.com/the-beatles.html</link>
		<comments>http://www.tartanproject.com/the-beatles.html#comments</comments>
		<pubDate>Tue, 25 Dec 2007 22:04:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/the-beatles.html</guid>
		<description><![CDATA[Www.TheBeatles.pl is a portal for the band&#8217;s fans.



Www.TheBeatles.pl is a portal for the band&#8217;s fans.



www.TheBeatles.pl


Technologies used: xHtml, Css, Php, MySql
]]></description>
			<content:encoded><![CDATA[<h2>Www.TheBeatles.pl is a portal for the band&#8217;s fans.</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Www.TheBeatles.pl is a portal for the band&#8217;s fans.


<ul>
<li><a rel="nofollow" href="http://www.thebeatles.pl" title="The Beatles fans web site">www.TheBeatles.pl</a></li>
</ul>

Technologies used: xHtml, Css, Php, MySql
]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/the-beatles.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Room With a View Krakow</title>
		<link>http://www.tartanproject.com/room-with-a-view-krakow.html</link>
		<comments>http://www.tartanproject.com/room-with-a-view-krakow.html#comments</comments>
		<pubDate>Tue, 25 Dec 2007 22:02:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/room-with-a-view-krakow.html</guid>
		<description><![CDATA[Room with a View Krakow is a portal providing the information on tourism in Krakow.



Room with a View Krakow is a portal providing the information on tourism in Krakow. Its main concern is to provide wide range of descriptions on hostels, hotels, restaurants, sights, ect. in Krakow.



Room with a View, Krakow


Technologies used: xHtml, Css, JavaScript, [...]]]></description>
			<content:encoded><![CDATA[<h2>Room with a View Krakow is a portal providing the information on tourism in Krakow.</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Room with a View Krakow is a portal providing the information on tourism in Krakow. Its main concern is to provide wide range of descriptions on hostels, hotels, restaurants, sights, ect. in Krakow.


<ul>
<li><a rel="nofollow" href="http://www.roomwithaviewkrakow.com" title="Room with a view Krakow - a site dealing with tourism in Krakow">Room with a View, Krakow</a></li>
</ul>

Technologies used: xHtml, Css, JavaScript, Php, MySql
]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/room-with-a-view-krakow.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Mad Wroclaw</title>
		<link>http://www.tartanproject.com/madwroclaw.html</link>
		<comments>http://www.tartanproject.com/madwroclaw.html#comments</comments>
		<pubDate>Mon, 24 Dec 2007 21:42:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/madwroclaw.html</guid>
		<description><![CDATA[Mad Wroclaw is a sister company to Mad Krakow - both of them offer stag and hen parties in Poland



Mad Wroclaw is a sister company to Mad Krakow. As the latter, it is used as on-line offer of a company providing stag and hen weekends in Krakow.  The theme is based on Mad Krakow [...]]]></description>
			<content:encoded><![CDATA[<h2>Mad Wroclaw is a sister company to Mad Krakow - both of them offer stag and hen parties in Poland</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Mad Wroclaw is a sister company to Mad Krakow. As the latter, it is used as on-line offer of a company providing stag and hen weekends in Krakow.  The theme is based on Mad Krakow website. Colour scheme has been change to distinguish those two offers. Also we added on-line videos and enabled comments

Apart from all that we took the responsibility optimize and to promote Mad Krakow. We run context advertising campaigns based mainly on Google AdWords system.

<ul>
<li><a rel="nofollow" href="http://www.madwroclaw.com" title="MadWroclas web site - stags and hens in Wroclaw">MadWroclaw</a></li>
</ul>

Technologies used: xHtml, Css, Flash, JavaScript, Php, MySql

]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/madwroclaw.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Mad Krakow</title>
		<link>http://www.tartanproject.com/madkrakow.html</link>
		<comments>http://www.tartanproject.com/madkrakow.html#comments</comments>
		<pubDate>Mon, 24 Dec 2007 21:38:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/madkakow.html</guid>
		<description><![CDATA[Mad Krakow is a young company based in Krakow offering stag and hen fun



Mad Krakow is a young company based in Krakow offering stag and hen fun. To present their offer in a clear and effective way they requested a website which would be simple but appealing to the customers. The layout was based on [...]]]></description>
			<content:encoded><![CDATA[<h2>Mad Krakow is a young company based in Krakow offering stag and hen fun</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Mad Krakow is a young company based in Krakow offering stag and hen fun. To present their offer in a clear and effective way they requested a website which would be simple but appealing to the customers. The layout was based on their already existing graphical identity. We used colours and themes taken from company&#8217;s printed materials and used them creatively. We added on-lie videos and enabled comments. We prepared contact form.

Apart from all that we took the responsibility optimize and to promote Mad Krakow. We run context advertising campaigns based mainly on Google AdWords system.

<ul>
<li><a rel="nofollow" href="http://www.madkrakow.com" title="MadKrakow - stags and hens in Krakow">MadKrakow</a></li>
</ul>

Technologies used: xHtml, Css, Flash, JavaScript, Php, MySql

]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/madkrakow.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Cool Tour Company</title>
		<link>http://www.tartanproject.com/cool-tour-company.html</link>
		<comments>http://www.tartanproject.com/cool-tour-company.html#comments</comments>
		<pubDate>Wed, 19 Dec 2007 21:38:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/cool-tour-company.html</guid>
		<description><![CDATA[Cool Tour Company - one of the most ambitious companies working in Krakow&#8217;s tourism industry



Cool Tour Company gave us a task to add one common page listing every offer in their portfolio. That&#8217;s why we created colourful, brochure-alike page working redirecting the customers to fully described events and tours.

Apart from that we optimized every of [...]]]></description>
			<content:encoded><![CDATA[<h2>Cool Tour Company - one of the most ambitious companies working in Krakow&#8217;s tourism industry</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Cool Tour Company gave us a task to add one common page listing every offer in their portfolio. That&#8217;s why we created colourful, brochure-alike page working redirecting the customers to fully described events and tours.

Apart from that we optimized every of the existing pages, and took day-to-day updating. We also promote this website and manage context advertisement in Google AdWords system.

<ul>
<li><a rel="nofollow" href="http://www.cooltourcompany.com" title="A website offering tours in Krakow and Wroclaw ">Cool Tour Company</a></li>

</ul>
<p>Technologies used: xHtml, Css, Flash, JavaScript</p>

]]></content:encoded>
			<wfw:commentRss>http://www.tartanproject.com/cool-tour-company.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ars Legis</title>
		<link>http://www.tartanproject.com/ars-legis.html</link>
		<comments>http://www.tartanproject.com/ars-legis.html#comments</comments>
		<pubDate>Wed, 19 Dec 2007 21:27:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Portfolio]]></category>

		<guid isPermaLink="false">http://www.tartanproject.com/ars-legis.html</guid>
		<description><![CDATA[Ars Legis is an association of lawyers based in Krakow



Simple and effective layout of Ars Legis website - was created in order to emphasize conservative and professional character of this association of lawyers based in Krakow. Another task was to apply a news system to put recent events  on the front page.


Ars Legis


Technologies used: [...]]]></description>
			<content:encoded><![CDATA[<h2>Ars Legis is an association of lawyers based in Krakow</h2>

<img src="http://www.tartanproject.com/wp-content/themes/tartanproject/images/horline.gif" alt="Web sites design and development company, Scotland" />

Simple and effective layout of Ars Legis website - was created in order to emphasize conservative and professional character of this association of lawyers based in Krakow. Another task was to apply a news system to put recent events  on the front page.

<ul>
<li><a rel="nofollow" href="http://www.arslegis.org.pl/" title="Website of Ars Legisx">Ars Legis</a></li>
</ul>

Technologies used: xHtml, Css, Php]]></content:encoded>
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